The launch of the Apple Watch has completely transformed the industry. Gone are the days when companies competed on the features of their smart phones. Apple, like always, has differentiated through innovation. Being a wearable device, Apple Watch has helped Apple get up, close, and personal with its customers. While the customers were already hooked to Apple’s smart phones, the watch makes sure that Apple accompanies the customers in whatever they do and wherever they go. This iOS compatible smart watch is also being called a wearable computer because of the multiple features that it offers. It is a new chapter in connecting people with technology in a way that hasn’t been explored before.